Jeremy Prickel, CPA

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Jeremy serves as Co-Managing Partner of Jones & Roth and is a leader in the firm’s Dental and Healthcare specialty practices. He is passionate about helping business owners, healthcare providers, and practice leaders achieve financial and operational excellence through proactive planning, strategic guidance, and trusted advisory relationships. 

Jeremy provides tax, planning, and advisory services to dental practices, medical groups, and privately held businesses throughout Oregon and the Pacific Northwest. He works closely with practice owners to improve profitability, strengthen cash flow, enhance operations, and maximize the long-term value of their organizations. Through benchmarking, strategic planning, and financial analysis, Jeremy helps clients make informed decisions that support both business success and personal financial goals.

Known throughout the dental and healthcare industries for his practical and collaborative approach, Jeremy serves as a trusted advisor to practice owners navigating growth, transition planning, ownership opportunities, and complex business challenges. He believes the best results come from understanding each client’s unique goals and partnering alongside them throughout their journey. 

As a member of the firm’s leadership team, Jeremy is committed to Jones & Roth’s vision of being the Pacific Northwest’s most people-centered independent CPA and advisory firm. He is proud to help lead a firm that remains fiercely independent, invests deeply in its people, and focuses on making a positive impact for clients, team members, and communities across Oregon. 

A lifelong Oregonian, Jeremy grew up in the Eugene-Springfield area and remains deeply connected to the community. Outside of work, he enjoys supporting Oregon Duck athletics, spending time with his family, and volunteering with local youth sports organizations.

Securities offered through Cetera Wealth Services, LLC, a Broker-Dealer, member FINRA/SIPC. Advisory services offered through Cetera Investment Advisers, LLC, a registered investment adviser. Jones & Roth and Cetera are not affiliated.