Why Dentists Should Raise Their Fees in 2026: A CPA’s Perspective
Let me share a story I hear all the time from dental clients. A dentist calls me in frustration: “I’m working harder than ever, but my profits keep shrinking. Where is all the money going?” After reviewing their numbers, the answer is clear: Their fees haven’t changed in years, even though everything else has gotten more expensive.
Sound familiar? If you haven’t adjusted your fees recently, you’re not alone. Many dentists hesitate because they worry about patient reactions. But here’s the truth: raising your fees isn’t about being greedy, it’s about keeping your practice healthy.
The Reality of Rising Costs
Think about what’s changed since last year. Staff wages have gone up. Supplies cost more. Insurance premiums are higher. Even the technology you rely on to provide top-notch care isn’t getting cheaper. If your fees stay the same while your costs climb, you’re essentially giving yourself a pay cut.
Patients Understand Value
Most patients expect prices to rise over time. They see it everywhere: groceries, gas, even their favorite coffee shop. What matters is how you communicate the value of your care. You’re not just cleaning teeth; you’re providing expertise, safety, and comfort. That’s worth investing in.
How a Small Increase Adds Up
Here’s a quick example:
- Suppose your average procedure fee is $200.
- You perform 3,000 procedures a year.
- If you increase your fee by just $10 per procedure, that’s an extra $30,000 in annual revenue.
That $10 adjustment could cover new equipment, staff training, or simply improve your bottom line without dramatically impacting patient perception.
How to Make It Happen
- Review your overhead. If costs have increased 5–10%, your fees should reflect that.
- Compare your fees to other practices in your area. You might be surprised to find you’re undercharging.
- Frame the conversation around quality. Patients appreciate transparency and the assurance that their care remains exceptional.
Your Practice Deserves This
As a CPA who works closely with dental professionals, I can tell you this: The most successful practices don’t wait until they’re in financial trouble to make changes. They plan ahead. A small adjustment now can prevent big headaches later.
So, here’s my challenge to you. Take an hour this month to review your fee schedule. If you haven’t raised your fees in the past year, it’s time. Your patients value your care, and your practice deserves to thrive.
