William V. Mason II, CPA/ABV, ASA

Shareholder

Jones & Roth, P.C.

Education

Credentials and Professional Affiliations

Professional Memberships

American Society of Apprasers

Institute of Business Appraisers

The ESOP Association

American Institute of Certified Public Accountants

Oregon Society of Certified Public Accountants

Business Valuation & Litigation Services Committee (Past Chair)

Joint CPA/Attorney Committee

Professional Experience

2002 - Present       Shareholder, Jones & Roth, P.C., CPAs and Business Consultants

                                 Eugene, Oregon

1984 - 2001            President, McCracken Mason Associates, PC, CPAs

                                 Eugene, Oregon

1975 - 1984            Vice President, Gregor and Mason, PC, CPAs

                                 Eugene, Oregon

1970 - 1972            General Manager, Allied Smelting Corp.

                                 Milwaukee, Wisconsin (secondary lead refinery)

1979 – 1994           Adjunct Instructor, University of Oregon

                                 Eugene, Oregon

Valuation and Litigation Support Related Education

Mr. Mason regularly attends annual business valuation conferences provided by nationally recognized valuation associations.  These conferences have included the annual Advanced Business Valuation Conferences offered by the American Society of Appraisers and the annual National Business Valuation Conferences and Litigation Support Conferences offered by the American Society of Certified Public Accountants.

Valuation and Litigation Support Related Experience

Mr. Mason's educational background provides significant strengths in economics, accounting, finance, applied mathematics and quantitative methods.  Knowledge and understanding, both theoretical and practical, in all of these areas are necessary to provide accurate and credible business appraisals.

Since 1975, Mr. Mason has been providing valuations of closely held business interests.  These services have been used for the following purposes and entity types:

His experience includes valuations of businesses in numerous industries (e.g. forest products, manufacturing, professional services, retail/wholesale, agriculture, construction, broadcasting, and restaurants) with operations and marketing nationwide and international.  Mr. Mason has significant experience in valuing partial real property interests held by business entities or as undivided interests held by individuals.

In addition to business valuations, Mr. Mason has provided damage analyses associated with breach of contract, patent and trademark infringement, false and defamatory statements, etc. representing both plaintiffs and defendants.  The analyses of damages have incorporated both lost profits and change in business value.

Mr. Mason has testified as an expert witness in Oregon and Washington, including Federal District courts.  He has lectured on the subject of business valuations to professional/student organizations (e.g. Oregon Trial Lawyers Association, Oregon State Bar Continuing Legal Education and University of Oregon).

                                                PROFESSIONAL PARAMETERS

                                                               ASA Designation

The American Society of Appraisers is a professional organization of individual appraisers.  International in structure, it is self-supporting and unaffiliated.  The Society works cooperatively for the evaluation of the standards of practice of the appraisal profession.

The only major appraisal organization representing all of the multi-disciplines of appraisal specialists, the Society was founded in 1952 and is headquartered in Washington, D.C. (The American Society of Technical Appraisers and the Technical Valuation Society, organized in 1936 and 1939 respectively, were consolidated creating the American Society of Appraisers.)

Society members include valuation specialists in equities, securities, land, equipment, buildings, art objects, engineering, finance, assessment, insurance law, accounting, natural resources, public utilities, and gems; in short, all types of property, tangible and intangible, real or personal.

Each Society member who has satisfactorily demonstrated that he or she is qualified to appraise one or more of the existing kinds of property has been granted the right to use the professional designation Accredited Senior Appraiser, "ASA".  Such designation is predicated upon Society criteria: written examinations, submission of representative appraisal reports, five years of full-time valuation experience and screening of the applicant's practice and ethics constitute some of the requirements.  Senior Members are required to be recertified every five years.

Ethical practices and conduct required of Society members are defined in "The Principles of Appraisal Practice and Code of Ethics of the American Society of Appraisers".

CPA/ABV Designation

The American Institute of Certified Public Accountants (AICPA) has recognized that, in order to perform quality services in certain professional areas, additional expertise and experience is necessary.  In 1998, the AICPA established the Accredited in Business Valuation, “ABV” designation to acknowledge this requirement in business valuation.  This ABV accreditation has been granted to qualified professionals starting in 1998.

Institute members who have satisfactorily demonstrated that he or she is qualified to provide business appraisal services has been granted the right to use the professional designation Accredited in Business Valuation, "ABV".  Such designation is predicated upon AICPA criteria: active CPA status in good standing, written examination, and substantial involvement in business valuations (minimum of 450 hours and 10 business appraisals).  Those receiving this accreditation are required to obtain 60 hours of continuing professional education, and submit an experience affidavit evidencing substantial involvement in a minimum of 5 business valuation engagements during each subsequent three year period.